There’s no denying that Uber and Lyft are dominating the car service market.

A combination of convenience, nice cars, and a cool app seem to be the reasons why these companies are on top. That… and elite marketing of course.

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Well, Paisa / Sunnyside Car Service, with bases in Astoria and Sunnyside, has stepped up their marketing game; with an ad campaign that displays their new app, specials and services in an “uber cool” way

“Support Local, Save Money,” is one approach they took. “We love our community,” said Manager Shane Lowry. “Targeting the pride of Astoria residents has been an effective way of reaching the heart of their community.” “We’ve been here nearly 10 years, and we’re here to stay,” said the young, energetic Paisa ambassador.

A few months ago, Entrepreneur magazine published a story titled, 6 Benefits for You and Your Community From Supporting Local entrepreneurs. This article pointed out how spending your money on local businesses actually does help your hyper local economy. “One Chicago study found that for every $100 spent at a local business, $68 remained in the city while only $43 of each $100 spent at a chain retailer,” the Entrepreneur article reported.

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Other benefits include: knowing the people behind the product and better customer service.

Paisa Car Service customers can always visit Paisa’s office at 3812 Astoria Blvd, Astoria, NY 11103. “Our drivers consist of mostly local Astoria residents who take pride in their local community,” said Lowry. Our drivers take pride in the good service they provide  and we are committed to giving our customers the best experience possible,” Lowry proclaimed.

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Paisa / Sunnyside Car Service’s brand new app can be found in the Apple Store under “Paisa Car Service,” or “Sunnyside Car Service.” They’re offering a 10% discount when you use their app.  So, support local and save money… and enjoy Paisa / Sunnyside’s top of the line service.